When a subject matter expert develops a course, they are far removed from their intended audience. Usually, course creation happens between the SME and ID and in most cases, the SME is left alone to develop the course. There are differences between a traditional audience and an online one Depending on your audience, you need a different approach to pedagogy or andragogy. There is a perceived gap in practice between the SME and the student. Narrowing this gap can have a lasting impact on students, which in turn affects retention. There are intentional and creative ways in which we use this platform to narrow the gap between the course creator and the student.